Where Discipline Meets Design

Prosoche Apparel is a veteran-owned brand built on discipline, focus, and intentionality. Inspired by the ancient Greek word for mindfulness and attention, we create gear that’s more than fashion—it’s a reminder to kill comfort, embrace challenge, and build your legacy.


There's something for everyone

We find inspiration all around Our appeal heal and inspire

Stay in your Mental

🌟 Why Shop With Prosoche? 🪖 Veteran-Owned & Operated We’re proud to be veteran-owned. Every purchase supports a brand built on discipline, mindset, and purpose. 🎨 Exclusive Designs Every shirt, hoodie, and mug is designed in-house to inspire intentional living. You won’t find these anywhere else. ⚡ Fast U.S. Shipping We hustle like a postal carrier on overtime—your order ships fast and arrives ready to wear. ♻️ Eco-Friendly Practices We care about your mindset and the planet. Our materials and packaging are chosen with sustainability in mind. 💯 Wear Your Mindset Guarantee Not feeling the mindset? No worries. Hassle-free exchanges and returns keep you covered